• Spirit Airlines Outdoes Itself

    Jeanne Leblanc| February 2nd, 2010 No comments

    Spirit Airlines, apparently eager to stand out for something other than crappy customer service, has apparently decided to distinguish itself with crude, sophomoric sexual jests.

    Its latest ad campaign is worse even than the much-maligned MILF campaign. It’s just too pointless and stupid to repeat here but go ahead and have a look if you’re curious. It’s not even funny.

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  • Spirit Airlines Sale Ends Tomorrow

    Jeanne Leblanc| January 27th, 2010 No comments

    Spirit Airlines has launched a sale with tickets prices as low as $29 each way — just $9 for members of its low fare club — on limited routes and very limited dates in February and March.

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  • Spirit Airlines Continues To Behave Like Spirit Airlines

    Jeanne Leblanc| September 17th, 2009 No comments

    Spirit Airlines, an industry leader in pissing off its customers, has now pissed off the federal government. The Department of Transportation has fined the company $215,000 and will add another $160,000 if it breaks its agreement to straighten up and fly right, the Associated Press reports.

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  • As Another Startup Crumbles, Spirit Airlines Expands

    Jeanne Leblanc| July 20th, 2009 No comments

    With the apparent demise of JetAmerica before it ever made a single flight, we are left to wonder how the United States will get an ultra-no-frills, super-low-cost, utterly-comfort-free Ryanair clone.

    First Skybus gave it a shot, and collapsed. Now JetAmerica can’t seem to get off  the ground. 

    Meanwhile, though, Spirit Airlines is filling the void, expanding rapidly into the Caribbean and Latin America, pulling in cash from vacationers and immigrant families.  Ryanair built much of its business in Europe with a similar strategy, adding gimmicky sales pitches to low-cost, no-frills flights to mass-market tourist destinations.

    Spirit may not be able to rely on vacationers quite as much — Americans don’t get nearly as much vacation time as Europeans do — but it is  following at least part of that model with  its $9 Fare Club, discount coupons, tacky ad campaigns and fees, fees, fees for everything from checked luggage to water.

    Spirit recently added flights to Colombia and the Dominican Republic, and is reported to be a leading bidder for the faltering Air Jamaica. It also is expanding domestically, adding service between Florida and Las Vegas, Los Angeles and Chicago.

  • Spirit: The Hooters Of Airlines

    Jeanne Leblanc| January 29th, 2009 2 comments

    Maybe I’m being unfair to Hooters. At least they serve hot food …

    Spirit Airlines has dusted off its MILF (if you don’t know what it means, try Google) promotion and introduced some other tacky double-entendres in its advertising, over the objections of its flight attendants and pilots.

    The ads are sophomoric and tedious, and pretty much par for the course for Spirit. I guess they attract the drunken frat boy customers Spirit deserves.

    The rest of us can stay away, not because we’re outraged at political incorrectness but because we’re not that stupid.

    Besides, there are better airlines out there.

  • AILA: Airlines I’d Like To Avoid

    Jeanne Leblanc| April 18th, 2008 No comments

    Spirit Airlines is back with its sophomoric MILF promotion. Again, supposedly meaning Many Islands, Low Fares.

    Nudge, nudge, wink, wink.

    So, hey folks. Pack up the kids and head to the airport for a vacation based on a vulgar acronym for attractive women with children. It’ll be great fun for the whole family!

    Sigh. I’m far too overwhelmed by cultural depravity to raise a moral objection to this stupid tactic. It’s more a matter of taste.

    And did we really need more proof that Spirit is tacky, tacky, tacky?