Southwest At Bradley: Cautious Growth

I had an opportunity last week at Southwest Airlines Media Day in Dallas to talk with Bob Jordan, the airline’s executive vice president for strategy and planning, about the future of Southwest in the Northeast and at Bradley in particular.

Southwest has been at Bradley for nearly 10 years, and trails only the merged Delta / Northwest and its subsidiaries in the number of passengers carried from there. Last week Southwest also announced the addition of a daily flight to Denver, restoring a route that Frontier Airlines dropped last year.

Here’s a video of our discussion. Enjoy the part at the beginning where I refer to Southwest as “Southeast.” (D’oh):



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