Long Live Airline Wi-Fi, Possibly

Airlines outfitting their jets with wi-fi, at a cost of at least $100,000 each, may not be making such a bad investment after all, Joe Sharkey suggests in the New York Times.

Last week Scott McCartney wrote in the Wall Street Journal’s Middle Seat column that airlines have been disappointed with the “take rate,” the percentage of passengers who shell out for a wireless Internet connection.

But Sharkey cites a recent survey that suggests business travelers may be more willing to pay for wi-fi than it appears. He points out that many factors could come into play, including the expanding use of hand-held devices equipped with wi-f and the question of providing power ports at every seat.

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