Southwest Wanted Frontier, But Not Friction

Southwest lost its bid for bankrupt Frontier airlines in part because its pilots couldn’t reach an agreement about seniority with Frontier pilots, always a touchy issue. In the view of Business Week, Southwest chose to support its pilots because it didn’t want to risk the harmony of its corporate culture. So Republic gets Frontier (after Southwest forced it to sweeten its offer) and Southwest gets to keep being Southwest.


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