All 20 of Fairmont’s hotels in Canada will have BMW cruise bikes available by the middle of May for members of its rewards plan, according to Lori Holland, the company’s executive director of public relations. Joining the plan, the Fairmont President’s Club, is free. Children’s bicycles will be be part of the fleet.
The bicycle program is part of the upscale chain’s fitness program and its green initiatives.
Fairmont also has 18 hotels in the United States and another six in Mexico and 12 outside North America. Holland said there are no immediate plans to expand the program beyond Canada, but I’m betting that will happen if it’s successful.
And it should be. What a great idea. I’d love the opportunity to borrow a bike for a ride around Stanley Park in Vancouver. Or the Boston Common. Hint, hint.