State Slogans: Studies In Lameness

Gail Collins had an excellent column yesterday about state tourism slogans, focusing on Wisconsin’s new one: “Live Like You Mean It.”

I’m fascinated by the amounts of money spent to come up with slogans like that. It seems like a very attractive line of work. Wisconsin spent $50,000 to get those five words strung together — and the phrase had already been used in a Bacardi ad.

Give me $25,000 and a six-pack, and I’ll come up with something equally lame. In fact, I thought up this slogan for Connecticut without the beer: ”Where insurance comes from.”