Disney Cutting Prices, Jobs

Disney is discounting admission and hotel packages at its Walt Disney World resort in Florida and Disneyland in California, according to the Practical Traveler column in The New York Times.

Meanwhile, the company is reorganizing its theme park division and planning to eliminate an undisclosed number of jobs, the The Orlando Sentinel reports.

In addition to discounts on hotel and park admission packages, the Disney resorts are “offering free admission to active or retired United States military personnel and to people who visit on their birthdays this year,” the Times column says.

All this surely signals troubled times for Disney, which is famously reluctant to offer discounts. The company’s stock dropped to $17.22 per share last week, its lowest in nearly six years.

If you go to Disneyland, expect some changes at the venerable “it’s a small world” ride, which has been updated (to the chagrin of some “Dis-nerds”) to include characters from Disney movies.

[But don’t expect to go to a Disney resort in Texas. A rumor that has surfaced from time to time about Disney buying land to open a park in Texas is just not true, the Dallas Morning News reports today.]



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