British Airways And Iberia Looking At Merger

British Airways and Iberia are considering a merger, which raises the question: How do you say “Where the hell is my luggage?” in Spanish.

OK, I couldn’t resist that one. There’s no reason to believe Iberia will catch BA’s luggage problems, which were greatly exacerbated by the debacle with the new terminal at Heathrow. (Skytrax passenger surveys give British Airways a higher rating than Iberia.) 

This will be a European-style merger, along the lines of KLM-Air France, with each airline keeping its brand name and, apparently, its separate route structure. Details will be worked out over the next couple of months.

The Wall Street Journal speculates that this could lead to some kind of joint venture with American, a OneWorld alliance partner. There’s been talk of something like that for a while, though U.S. anti-trust laws have been an issue with similar ideas in the past.

And, just for the record, I think it would be something along the lines of ¿Dónde carajos están mis maletas?


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