Daily Archives: May 11, 2008

Southwest Abides

There are several reasons everyone expects Southwest Airlines to come out on top after the airline industry finishes imploding, not the least of which is some smart hedging on fuel contracts.

That hedging is typical of Southwest’s steadiness in a volatile industry. While other airlines are losing hundreds of millions of dollars and flailing desperately for revenue, Southwest continues on its even course.

That course is so even that flying Southwest today feels remarkably like it did 10 years ago. And that is, unquestionably in this environment, a very good thing.

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